Avoid These Top Three Sales Mistakes in Real Estate

“I don’t know why, but my house just won’t sell!” When our team receives messages like this, we almost always find that the seller (and, often, an inexperienced real estate agent from another office) have made some big mistakes. Your house is lovely—it’s just not putting its best face forward. Read on to find out the top three sales mistakes that we see when people are selling their homes in NJ, as well as the ways that Sheldon Neal works to eliminate those mistakes.
Your Home is Priced Wrong.
This is the most common mistake we see in sales in NJ. Your home can be priced too high or too low, but either will result in poor sales. When a home is priced too high, it is easy to see why it doesn’t sell—why not just buy the lower-priced home across the street? On the other hand, low pricing can actually scare potential buyers away—do you really want the “discount” home? By working with an experienced real estate team, you can trust that market research gets done to sell your home at a competitive, but realistic price. This shortens time on market while giving you the best rates!
Your Marketing is Terrible.
The internet is full of “real estate fails,” including everything from photos of dirty houses to stories of real estate agents not following up on sales. Selling a home is not as simple as collecting money—just like your favorite clothing store markets its products, you must market your most important product: your property. Fortunately, working with a skilled team ensures that your property is staged properly for good photos, inquiries are addressed immediately, and your property is listed where people can find it.
Your Real Estate Agent is Inexperienced.
This is one of the first and worst mistakes you can make in real estate. Hiring an inexperienced, unqualified, or poorly rated real estate agent can drop your sales price like a rock. Worst of all, you may not even be expecting it! To ensure you get the best assistance and representation throughout the process of selling your home in NJ, work with a certified, licensed Realtor.
Category: Selling

Five Questions to Start Your Home-Buying Process

If you’re thinking of buying a home in New Jersey, congratulations! The tri-state area is a beautiful, historic place that is perfect for all sorts of lifestyles. As a Realtor in Bergen County, I have helped many individuals and families find their perfect home. How do my real estate clients find the best properties? We start out by discussing a few questions. Check out the questions below to see how the process starts!
1. Are you planning on having kids? This question is so important, because you want the best for your children—even if they won’t come along for a few more years! Planning your future around your home ensures that your child will go to a great school, have exciting parks to play in, and probably meet some friends in the neighborhood.
2. How long do you plan to live here? Many people like a “starter home” when they first marry or move out on their own, and your needs will be different as a new homeowner than they will be in a few decades. Share this information with your Realtor and plan for the future today!
3. Do you want to do some fixing, or move in right away? There are amazing deals on “fixer-uppers” in many neighborhoods—if you want to put in the work. On the other hand, if the only tool you want to pick up is the pen to sign the agreement, let your Realtor know! The best home purchases are informed by a variety of pieces of information.
4. How long do you have to look for a home? Families can spend (often waste!) thousands of dollars and experience plenty of stress if one home sells before the other is ready to buy. On the other hand, sometimes great deals show up if you can wait a few months. Let your Realtor know your time concerns so your buying process is hassle-free.
5. Are there any “deal-breakers”? Late in the game, many home buyers realize that they can’t deal with a bedroom on the bottom floor, would give anything to have a swimming pool in the back yard, need a garage more than a spare bedroom, or any other individual concern. Even if it seems like something small, mention these “deal-breakers” to your Realtor to match with the perfect home.
These are just a few of the most common questions that we ask of those who are buying a home in New Jersey. As we work together, we learn more about your needs and the real estate process so your home is the perfect one!
Category: Buying